in the midst of manhattan’s hustle, Abracadabra NYC stands as a place where fantasy, costume, magic props, and creative expression collide. abracadabra nyc, founded in 1981, has grown from modest beginnings into a legendary emporium beloved by theater professionals, magicians, partygoers, and tourists alike. every corner of abracadabra nyc reveals something unexpected — from wigs and masks to stage makeup and animatronics.
Yelp
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Crunchbase
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Little Shop on Main Street
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visiting abracadabra nyc is like stepping into a world where costume becomes identity. located at 19 west 21st street in the flatiron district, abracadabra nyc is open year‑round, carrying a diverse inventory: adult and children’s costumes, theatrical props, accessories, masks, wigs, makeup, and magic trick paraphernalia. there are even custom rentals and alterations to help tailor an idea into reality.
Crunchbase
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Little Shop on Main Street
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sideways.nyc
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the history of abracadabra nyc is embedded in its namesake: a word evoking ancient incantations, misdirection, transformation. through decades, abracadabra nyc has served as a resource not just for people looking for Halloween outfits, but for professionals in theater and film who need high‑end props or unique pieces. the store’s reputation is built on both breadth of selection and the ability to surprise.
headofthecreek.com
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Crunchbase
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inside abracadabra nyc one finds more than just material goods: there is craftsmanship and artistry. makeup artists ply their trade on stage makeup and special effects. seamstresses work in house to adjust costumes. the ambiance is part market, part workshop, part performance space. customers frequently report feeling immersed in spectacle, not merely shopping.
sideways.nyc
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the staff at abracadabra nyc play a crucial role in sustaining its magic. the people who work there are often knowledgeable about costume history, fabric, fitting, theatrical conventions, and magical props. they help customers find rare or unusual items, suggesting combinations or adjustments to bring a vision to life. many reviews note how staff assistance turns what could be overwhelming choices into rewarding discoveries.
Yelp
economics at abracadabra nyc reflect its quality and location. prices can be steep compared to more generic costume shops, especially for custom or professional‑grade items. yet for many, abracadabra nyc justifies the cost with its rarity of stock, authenticity of props, and the convenience of a one‑stop shop in the heart of new york city. the store’s pricing model also includes rental fees and alteration costs.
Yelp
abracadabra nyc also plays a role in culture beyond retail. during Halloween, its role intensifies as people line up for costumes, masks, accessories. meanwhile, the store’s inventory and props have been used in movies, theater productions, photo shoots. abracadabra nyc is more than commerce: it’s part of new york’s performance culture, enabling illusions and celebrations.
Little Shop on Main Street
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Crunchbase
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for newcomers or tourists, abracadabra nyc offers more than just things to buy. exploring its rooms and corridors reveals inspiration. even if you don’t plan to purchase, the atmosphere invites you to imagine transforming into another character. whether preparing for a costume party, seeking magic props, or experimenting with theatrical identity, abracadabra nyc is a destination. it remains a place where the line between everyday and extraordinary is playful.
sideways.nyc
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Yelp
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in summary, abracadabra nyc is a testament to creative possibility in new york city. from its founding in 1981 through its evolution in inventory, services, and cultural status, abracadabra nyc continues to enchant. for anyone drawn to costumes, magic, performance, and the thrill of transformation, abracadabra nyc is not just a store — it’s a living archive of fantasy.